
Social Content
Craig David Album Promo
Craig David
The Brief
Craig David was dropping a new album and needed a social content strategy that connected with his loyal fanbase while reaching a new generation of listeners across multiple platforms.
Our Approach
Built a Reel and short form video series telling the album story. Combined studio sessions, personal moments, and fan reactions. Designed every piece to be platform native and shareable.
The Results
- Strong organic engagement across Instagram and TikTok
- Multiple pieces exceeded typical music promo benchmarks
- Content resonated with existing fans and new audiences
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