Creator Seeding
Burna Boy x Glastonbury
Burna Boy
The Brief
Burna Boy was headlining Glastonbury and performing at London Stadium. The goal was to create massive organic buzz through creator activations, not paid media.
Our Approach
Activated 150+ creators across London and Glastonbury. Coordinated gifting, event access, and content briefs. Every creator posted in their own authentic style to maintain credibility.
The Results
- 150+ creators posted across the campaign
- Millions of organic impressions generated
- Burna Boy content was everywhere during both events
- Drove ticket demand and streaming numbers
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